FROM CAVES TO WALLS TO CLOUDS, DESIGN TRANSFORMS THE SURFACE OF EXPRESSIONS INTO A CULTURE OF VALUES

ABOUT

Erik Adigard and Patricia McShane are founders of M-A-D, an interdisciplinary design studio based in Berkeley, California and Montpellier, France. Our creative path has followed commissions in brand positioning, interaction design, visual communication, media installations and environmental design. A critical perspective on contemporary concerns has remained, in early years as technology was reframing all aspects of life, and more recently, as culture is being challenged to redefine the forces of socio-economics.

Each project is approached through a learning, collaborative, and critical process. Mixing iterative design cycles with well-planned reviews allows us to progressively define and meet complex objectives. Notable works include visual essays and websites for Wired, branding campaigns for IBM, HP/Compaq and Concordia University, exhibit designs for Spontaneous Interventions and Quantified Self, and commissions for biennales in Paris, Lisbon, St Etienne and Venice.

M-A-D milestones

Our work continues to receive international recognition for its stylistic, conceptual and innovative contributions to the world of design, and is included in Meggs History of Graphic Design.

MAJOR AWARDS

  • Chrysler Award for Innovation in Design
  • Venice Biennale National Participation Special Mention: U.S.A. Pavilion
  • Rome Prize: design
  • Public Art Network Year in Review/Americans for the Arts National Recognition award: StreeTALK
  • Dai Nippon Award: Interactive Media
  • ID +Print magazine’s Gold Awards

SHOWN AND/OR IN PERMANENT COLLECTIONS

  • San Francisco Museum of Modern Art
  • Denver Art Museum
  • Pasadena Museum of Art
  • Smithsonian Cooper-Hewitt National Design Museum
  • Wellcome Trust in London
  • London Design Museum
  • Sundance Film Festival
  • Venice and Lisbon Biennales

ERIK ADIGARD DES GAUTRIES teaches communication design at the California College of the Arts and is a member of Alliance Graphique Internationale (AGI) and American Institute of Graphic Design (AIGA). He has served as an advisor for Adobe Systems Academic Achievement Awards and California College of the Arts. Erik lectures and juries internationally at academic institutions.

PATRICIA McSHANE has served as adjunct faculty at California College of the Arts and has been a member of Astra Women’s Business Alliance and Women’s Business Enterprise National Council (WBENC). She has donated time to 2050kids.org, enjoys drawing and making objets d’art.

PRIMARY COLLABORATORS PAST AND PRESENT

media strategy: Chris Salter, Mark Petrakis
social media strategy: Stephen Ruiz
marketing strategy/copywriting: Steven Mason
flash and video production: Gregory Cowley, Mike Axinn
web technologies: Philip Foeckler, Mike Kay
product design: Herbie Pfeifer
fabrication: Bruce Koball, Bob Bilbrey
architecture: Tim Rempel

Our Berkeley office is in a building with architects, computer engineers, mechanical designers, and musicians who inspire enthusiasm in our work.
2210 Sixth Street Berkeley California 94710 USA  info@m-a-d.com