M-A-D is an interdisciplinary design agency specializing in cultural and communication engagement, with expertise in branding, interaction design, visual communication and media production. We conceive iconography, narratives, information structures and complex design systems across delivery touch points ranging from brand positioning and product definition to collateral design, app interfaces, media installations and environmental design. Significant projects include Wired print and web designs, the branding of IBM Software and COMPAQ, as well as exhibit design and installations for international biennales. In addition to helping clients achieve success, our work has drawn international recognition.

Top awards include The Chrysler Award for Innovation in Design and a 2012 Venice Biennale National Participation Special Mention for the design of the U.S. Pavilion, nominations include the National Design Award. M-A-D is in the permanent collections of the San Francisco Museum of Modern Art, the Denver Art Museum, the Pasadena Museum of Art, the Smithsonian Cooper-Hewitt National Design Museum, and the Wellcome Trust in London, and has been featured in major international exhibitions, film festivals and publications, such as The Sundance Film Festival, the Toronto International Airport, and Meggs’ History of Graphic Design.


Erik Adigard: creative director & design strategist
Erik has built a track record in design strategy, brand development, media design, UI/UX and interactive media for start-ups, Fortune 100s and cultural institutions. Side activities include teaching, editorial essays, commissions from art and design institutions, advising for organizations such as Adobe Systems Academic Achievement Awards and California College of the Arts. Erik won the 2013 Rome Prize for design. He is a member of Alliance Graphique Internationale (AGI) and American Institute of Graphic Arts (AIGA). Erik is adjunct faculty at California College of the Arts in San Francisco.

Patricia McShane: managing director & creative director
Twenty five years of experience on projects ranging from media exhibits to international brand campaigns. Patricia was adjunct faculty at California College of the Arts from 1997-2000, she has served on the editorial advisory board of HOW magazine, and has been a member of Astra Women’s Business Alliance and Women’s Business Enterprise National Council (WBENC). Patricia studied sculpture, photography and philosophy at San Francisco State University. She obtained a BFA in graphic design from California College of the Arts. She is an artist/designer who makes digital photo montages, draws on paper, creates jewelry, fashion, products, and objets d’art.

media adviser: Mark Petrakis
social media strategy: Stephen Ruiz
marketing strategy/copywriter: Steven Mason
flash and video production: Gregory Cowley
web technologies: Mike Kay
web production: Andrew Lux
product design: Herbie Pfeifer
fabricator: Bruce Koball
architecture: Peony Quan