»M-A-D MORE PROJECTS

BRAND SYSTEMS: integration of corporate identity, communications & interfaces

A good design system is the foundation for good branding and good business. It is good branding because it turns heterogeneous parts into an integrated totality. And it is good business because it allows to economically conceive all aspects of corporate communications while producing a package that is scalable and adaptable to future demands.

•• Building a design system is the best opportunity to achieve harmony between the core parts of corporate communications: identity, stationery, collateral and web. And it is the best way to leverage and reinforce design solutions as they arise from various parts of a company's communication program.
•• This design methodology is a strategy of vertical integration.
erik adigard patricia mcshane M-A-D logos mix of logos ~ from identity systems for small, medium and large companies, in the fields of hightech and culture, and with implementations ranging from simple to very complex
erik adigard M-A-D veebeam branding Veebeam ~ naming, branding and website for the product launch of a wireless box to connect the PC to the TV.
erik adigard patricia mcshane M-A-D compaq logo Compaq ~ brand audit & redesign: logotypes and design systems including positioning strategy, taglines, iconography and designs for print, web and packaging (w/CitronHaligman).
erik adigard M-A-D IBM thinkpad icons IBM ThinkVantage Technologies ~ branding, icon designs & imagery that is now being used by Lenovo's ThinkPAD.
erik adigard patricia mcshane M-A-D The Studio Teachers ~ identity system and website for Local 884, a teacher’s union dedicated to caring for minors in the entertainment industry.
erik adigard patricia mcshane M-A-D CFP Computers Freedom & Privacy Conferences ~ branding & design systems: posters, catalogs, signage, websites, bags and t-shirts for 1993, 1997, 2004 & 2005 conferences. (2005 shown)
erik adigard patricia mcshane M-A-D WLO ~ design system for a wholesale lender: corporate identity, stationery, website and collateral documents.
erik adigard patricia mcshane M-A-D Brickwalk ~ design system for a systems integration company: corporate identity, stationery, website and collateral documents.
erik adigard patricia mcshane M-A-D Computers Freedom & Privacy Conferences ~ branding & design systems: pposters, catalogs, signage, websites, bags and t-shirts for 1993, 1997, 2004 & 2005 conferences. (2004 shown)
A brand design system by M-A-D: Erik Adigard and Patricia McShane. IBM software ~ brand identity: The IBM software brand derives from the sum of distinct yet fully integrated brands that together tell the story of the “on demand” e-business.
A brand design system by M-A-D: Erik Adigard and Patricia McShane. 49th International Design Conference in Aspen ~ “Design.Digital__The Mouse, The House, The City”. Branding and design system. How do we find our place in the digital world. Enslaved or empowered?
A brand design system by M-A-D: Erik Adigard and Patricia McShane. IBM/Lotus Knowledge Management ~ brand initiative includes 3 products that together deliver a working environment that allows users to access data and to collaborate. Red dot signifies “The mind of many.”

SCREEN MEDIA: UI design + web + video + multimedia

The ongoing explosion of digital technologies continues to redefine contemporary communications. It transforms media and interfaces, but mostly, it rearranges the dynamics between user and information, and between design and business.

•• Whether we work on websites, web applications, multimedia installations or video, we approach design from the point-of-view of the user. Information and media dynamics simply follow communication objectives.
erik adigard patricia mcshane m-a-d a mix of websites ~ website designs ranging from simple to complex: DHTML, Flash, push technolgies, basic HTML, concepts and/or full production.
erik adigard des gautries patricia mcshane m-a-d LocalTop ~ branding, naming, logotype and website for a professional services listing engine.
erik adigard des gautries patricia mcshane m-a-d iCurrent ~ website: personalized news & information service that allows people to receive news customized to their interests. Each user's front page is compiled and prioritized daily from thousands of news sources.
erik adigard patricia mcshane m-a-d Enquiste ~ website: a leader in search engine analytics and is primarily aimed at online marketers with specific customer acquisition demands.
erik adigard patricia mcshane m-a-d San Francisco Museum of Modern Art ~ website: subcontracted by Hot Studio to explore innovative design directions ranging from webcams to tabloid graphics and a fullscreen dynamic calendar.
erik adigard m-a-d Muchobene ~ branding and screen designs: the first technology to connect you instantly to online peers allowing you to ask questions via chat. This human search engine didn't require users to register.
patricia mcshane m-a-d The Studio Teachers ~ identity system and website for Local 884, a teachers union dedicated to educating and caring for minors in the entertainment industry.
erik adigard patricia mcshane m-a-d PartySync ~ branding and website for the first provider of group messaging on mobile phones.
erik adigard patricia mcshane m-a-d CFP Computers Freedom & Privacy Conferences ~ branding and design systems that include posters, catalogs, signage, websites, bags and t-shirts for 1993, 1997, 2004 & 2005 conferences. (2005 shown)
erik adigard patricia mcshane m-a-d IBM IBM Lotus Workplace ~ screensaver created in 20+ languages is being used worldwide as a sales tool.
erik adigard patricia mcshane m-a-d IBM IBM DB2 ~ Aspirational video conveys core elements of DB2 value proposition. Shown during keynote address of launch and also served as support to the sales team.
erik adigard m-a-d Inxight ~ software solutions that gathers, analyzes, and interprets unstructured data’s format and language, and organizes the information in ways that provide a direct path to the data that is needed.  
erik adigard livewired LiveWired ~ conception and design of dynamically updated web channels (created by Erik Adigard while Design Director at Wired Digital, CD: Barbara Kuhr).

PRINT: editorial + advertising + collateral + packaging + environmental + exhibit

•• Our body of work includes brand guidelines, print collateral, advertising, editorial design and illustration.
m-a-d/erik adigard des gautries: a poster for AGI 2010

AGI 2010~ poster: Commentary on contemporary creative processes. In this instance I speculate that screen-based design is often conditioned bydigital toolsand their specific forms of language.
m-a-d erik adigard des gautries

The Art Of Politics event ~ invitation expresses the tensions that are inherent to any political debate. Throughout the designs, the arrow points toward the continuation of the message on other pages.
m-a-d erik adigard des gautries Chinolympics ~ poster marking the political implications of the 2008 Olympics in Beijing, China. While athletes compete in sport arenas, nations compete for hosting on the world stage. Poster
m-a-d erik adigard des gautries

The 2006 Information Architecture Summit ~ poster: the 10 axioms of mobile content.

Brown-Forman ~ packaging & branding for BoxingRoo wine. This assignment also included a phase of research on design opportunities offered by new technologies in wine packaging.
IBM software ~ packaging system that includes product brochures for each of the five brands. It is inspired by our visual identity for IBM software.

AIGA ~ event poster promotes a most crucial social and political issue. Iconography reflects roadway and gas station pictograms, and loss of humanity caused by over-consumption: see text at Handbook.
m-a-d erik adigard des gautries SMAC! ~ magazine issue #2 co-designed with Jeremy Mende focused on the correlations between architecture and robotics.
m-a-d erik adigard des gautries Wired magazine ~ design & illustration of 50+ spreads and visual essays. Graphics often included the table of contents spread to better emphasize the new ideas appearing in the magazine issue.
m-a-d erik adigard des gautries TED 10 conference ~ infographics for Ramana Rao’s talk argues that as we have colonized nature we have created an information layer, or “artificial nature,” that redefines the meaning of our physical world.
Architecture Must Burn (Thames & Hudson) ~ 144pg book with 27 text/visual essays about the current issues of design and architecture.
Writer: Aaron Betsky
m-a-d erik adigard des gautries EYE magazine ~ two spreads visual essay on “hyper-senses”: the human senses as they exist in a multimedia environments. We surrender our senses to the medium (unpublished).
m-a-d erik adigard des gautries weiden kennedy Microsoft ~ advertising campaign concept with design and iconography for the 1996 (w/Weiden Kennedy).
m-a-d erik adigard des gautries AIGA ~ one in a series of posters: Icontrol was created for an exhibit on the role of icons in society. This concept reminds us how brands can be rooted the genetic make up of society.
Autodesk ~ print communications, packaging and posters for various products as well as illustration for one annual report.

SPECIAL PROJECTS: exhibit commissions + concept research + visual & text essays

Exploration and experimentation have been foundational to M-A-D since its inception. New tools, new communication techniques and new design philosophies, as well as collaboration with experts in other fields have allowed us to quickly identify emerging trends in the conception, distribution and consumption of design. Included below are commissions from museums, magazines and companies, as well as projects initiated by M-A-D. Also see events.
erik adigard obama Speechscroll ~ A pictorial representation of president elect Obama's November 4, 2008 victory speech -Digital print on archival paper 24"x80"~ exhibited and sold at Cornerstone, Sonoma.
erik adigard airxy

Venice Architecture Biennale ~ AirXY: From Immaterial To Rematerial: multimedia installation combines real time animation, sensors, haze, light & sound, screen & floor projections: info at airxy.org
erik adigard dualterm

Toronto Pearson International Airport ~ Dualterm: installation in physical and 3D world (DualTerm SLurl) explores airport as symbolic gateway towards new inhabitable spaces ~ curated by Year Zero One
erik adigard experimentadesign

Experimentadesign, Lisbon Biennale ~ Catalysts!/Engage ~ sculpture and five mixed media installations include 500 designs produced by M-A-D and dozens of designers from all continents.

erik adigard st etienne biennale St Etienne International Design Biennale (Value Meal exhibit curated by Laetitia Wolff & Aric Chen) ~ Dorito Project explores the future of nutrition. Also shown at Center for Architecture, NYC & TheLAB, SF
erik adigard m-a-d

Spring Equinox Bandana ~ Blue, red, green and black bandanas created for the M-A-D annual Spring Equinox party.

erik adigard villette chronopolis numerique

Villette Numerique, Parc de La Villette, Paris ~ Chronopolis is a 10m x 10m interactive multimedia installation co-created with Chris Salter. Also exhibited at Digital Crossover, Muffathalle, Munich.
erik adigard m-a-d XY Watch ~ organizes hours, minutes and seconds on XY axis on a 24 hour cycle.
erik adigard sfmoma 010101 SFMOMA ~ Timelocator for 010101: art in technological times exhibit. Website explores the convergence between digital design and art, and between web and urban representations.
erik adigard m-a-d Vinocchio ~ bottle-top/candle-holder. Repurposes bottle and illuminates friendship.
erik adigard new york times magazine New York Times Magazine ~ hypothetical product design. The NY Times invited us to design a genetic sequence container. “Genegg” fits into the belly button, the original lifeline and center of the body.
erik adigard sfmoma symposium SFMOMA ~ “new nature of media” research examines relationships between media, socioeconomic functions & information behaviors, entrepreneurship & design processes, and urban & desktop narratives.
erik adigard Road House ~ staging of all that opposes city and home, and parents and children. The road is at once connector and divider between people, places and ideas, personal basketball hoop and the bigger world.
erik adigard SFMOMA IconCity ~ animation loop commissioned by SFMOMA. Illustrates the kinetic aspect of modern cities as a result of the integration of graphic design into the urban landscape.
erik adigard Daimler-Benz ~ scenario for “distributed transportation”: Public cars can be accessed with a credit card that manages transactions and retrieves public and private data via an onboard computer.
erik adigard livewired WiredDesktop ~ active desktop with news feed and Wired database. Work completed by Adigard while design director at Wired Digital (CD: Barbara Kuhr).
© M-A-D ~ Erik Adigard + Patricia McShane