Branding and website for The Studio Teachers, Local 884, a union dedicated to caring for minors in the entertainment industry.

The challenge was to position the regulated and highly credentialed Local 884 teachers as the choice over non-union teachers.

Our design objectives were to:
• evoke contemporary notions of education and lifecycles
• promote optimism and energy
• create imagery geared toward current media (digital, etc.)
• create a mark that is dynamic and scalable