M-A-D ~ Juncture poster for AIGA SF InsideOut exhibit

Each year the congress of Alliance Graphique Internationale, challenges its members with a visual essay. This year, it did so by asking for an interpretation of the “creative process”.

The simple answer is easy: Mostly, we all go from research, to concept, to design, and finally to implementation. But that is caricatural and more false than not. In truth it took me a while to understand why I couldn’t immediately conceive a more accurate answer, and that is because I do not own a creative process. If any, it is an ever shifting jumble of expressed and implied concerns from client, audience and so many stake holders. Therefore, each project is a unique venture, always exposed to contingencies that may lead into graceful love affairs as easily as into conflicts of interest. In my design, I symbolized with 20 icons these interest points that range from networking and economy to aesthetics and sustainability.

However… »MORE

 

erik adigard M-A-D - AIGA poster

 

©2013, M-A-D ~ Erik Adigard + Patricia McShane