M-A-D ~ iCurrent ~ branding & website design  concept    intro screen    front page 

One of our most compelling projects, iCurrent has evolved over the course of three years into a truly innovative product that explores the relationships between the ever shifting notion of personal interests and the way we consume online news.

iCurrent is a content aggregation service that dynamically customizes what content is displayed based on how you read it or filter it. The content is divided into customizable channels that can easily be adjusted to best pursue your interests.

The design was progressively developed with CEO Ramana Rao and later with Michael Ferguson. Here is a great essay by Ramana.

www.icurrent.com

©2010, M-A-D ~ Erik Adigard + Patricia McShane