Design transforms technologies, techniques and artistry into economies and philosophies of meaning. Do it with intent.
Montpellier Metropole
Montpellier Metropole

Montpellier Metropole

The Montpellier region is working on a large scale campaign to reposition itself in the new French regions structure. Our series of positioning strategies are based on the policies and objectives dictated by the city.

The proposed “Positive Latitude,” evokes the cosmopolitan nature of the region with its thriving youth culture, innovative high-tech and visionary architecture.

The exhibit design combines maps, info graphics, and large LED and interactive multimedia displays. The color palette refers to building modules, the near-by sea and the ever present sun.

Repositioning brand by M-A-D / Erik Adigard, with KFH, Montpellier.

Montpellier_metropole_logo2_adigard
brand mark

StreetFaces-Montpellier_adigard
research imagery

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