visual identities MIX
BRAND SYSTEMS: integration of corporate identity, communications & interfaces
A good design system is the foundation for good branding and good business. It is good branding because it turns heterogeneous parts into an integrated totality. And it is good business because it allows to economically conceive all aspects of corporate communications while producing a package that is scalable and adaptable to future demands.
•• Building a design system is the best opportunity to achieve harmony between the core parts of corporate communications: identity, stationery, collateral and web. And it is the best way to leverage and reinforce design solutions as they arise from various parts of a company’s communication program.
•• This design methodology is a strategy of vertical integration.