M-A-D’s collaboration with Wired began with its first issue, for which we created a series of thematic introductions four to six page visual essays on the impact of new technologies. In 1994 we developed web visuals for the launch of Wired’s website, HotWired.

1996-1998: While Erik was Design Director at Wired Digital, he explored the possibilities offered by new media and its implications on graphic design.

Case study emphasis:
- Translation of Wired magazine design vernacular into web and desktop environments
- Creation of Wired branded products
- Wired branded experiments

Related project:
Wired magazine intros