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BRAND SYSTEMS: integration of corporate identity, communications & interfaces
A good design system is the foundation for good branding and good business. It is good branding because it turns heterogeneous parts into an integrated totality. And it is good business because it allows to economically conceive all aspects of corporate communications while producing a package that is scalable and adaptable to future demands.
•• Building a design system is the best opportunity to achieve harmony between the core parts of corporate communications: identity, stationery, collateral and web. And it is the best way to leverage and reinforce design solutions as they arise from various parts of a company's communication program.
•• This design methodology is a strategy of vertical integration.
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mix of logos ~ from identity systems for small, medium and large companies, in the fields of hightech and culture, and with implementations ranging from simple to very complex
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Veebeam ~ naming, branding and website for the product launch of a wireless box to connect the PC to the TV.
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Compaq ~ brand audit & redesign: a full exploration was done in less than 30 days, with dozens of symbols, logotypes & design systems including positioning strategy, taglines, iconography & designs for print, web & packaging (w/CitronHaligman) |
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IBM ThinkVantage Technologies ~ branding, icon designs & imagery that is now being used by Lenovo's ThinkPAD |
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The Studio Teachers ~ identity system and website for Local 884, a teacher’s union dedicated to caring for minors in the entertainment industry. |
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Computers Freedom & Privacy ~ branding + design package of the 2005 conference: poster, catalog, signage, website and bags. M-A-D created the original CFP brand identity as well as design packages for the 1993, 1997, 2004 and 2005 conferences. |
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WLO ~ design system for a wholesale lender: corporate identity, stationery, website and collateral documents. |
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Brickwalk ~ design system for a systems integration company: corporate identity, stationery, website and collateral documents. |
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Computers Freedom & Privacy ~ branding + design package of the 2004 conference: poster, catalog, signage, website and bags. M-A-D created the original CFP brand identity as well as design packages for the 1993, 1997, 2004 and 2005 conferences. |
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IBM software ~ visual identity: Although it is not an explicitly branded entity, the notion of “IBM software” is intended to emerge in the minds of consumers. The (de facto) IBM software brand derives from the sum of distinct yet fully integrated brands that together tell the story of the “on demand” e-business. |
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International Design Conference in Aspen ~ The 49th conference: “Design.Digital__The Mouse, The House, The City”. How do we find our place in the digital world. Enslaved or empowered? The logo emphasizes the importance of integrating technology and human factors. |
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IBM/Lotus Knowledge Management ~ initiative includes three related products that together deliver a working environment that allows users to access data and to collaborate. All marks use a red dot as a core design element, which illustrates our tag line “The mind of many.” |
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