Shopping for high quality food is an experience that until recently could hardly be conceived as an e-commerce solution.

US-based Le Village imports high quality French products straight from the producers.

When LeVillage asked us to resolve its approaches to branding and e-commerce, we began by doing contextual research such as reviewing the competition as shown here.

Our solution for LeVillage.com was to conceive a brand that reflects the culture of French markets while maintaining a sense of luxury.

The homepage was designed to illustrate current product highlights and industry personalities. In order to promote a more convivial experience we included engagement initiatives to invite both producers and customers to participate in the LeVillage's community.