M-A-D ~ projects list
2006 Compaq ~ brand audit & repositioning: a full exploration was done in less than 30 days. We produced dozens of symbols & logotypes + 9 large presentation boards
2005 The4thScreen ~ naming, brading, web design, video clips and over all definition of the festival's objectives.for an international festival that presents inovative art and technologies conceived for mobile devices: videos, games, SMS based projects, software, etc.
cellphone videos were shown at Scanners: 2006 New York Video Festival
2005 Catalysts!/Engage installations ~ commissioned for Experimentadesign, Lisbon Biennale . The five installations include a combination of more than 500 designs produced by 150 designers from the five continents.
2005 The Studio Teachers ~ identity system and website for Local 884, a teachers union dedicated to the caring of minors in the entertainment industry.
2005 PartySync ~ a provider of group messaging on mobile phones: initial branding and website.
2005 Computers Freedom & Privacy ~ branding + design package of the 2005 conference: poster, catalog, signage, website and bags. M-A-D created the original CFP brand identity as well as design packages for the 1993, 1997, 2004 and 2005 conferences.
2005 WLO ~ Design system for a wholesale lender: corporate identity, stationery, website and collateral documents.
2005 PaintedMusic ~ A website dedicated to the painter Hans Otto Boehm, whose oeuvre was inspired by “synaesthetics”. Each painting relates to a musical track.
www.paintedmusic.org
2004 Dorito Project ~ installation commissioned for the St Etienne International Design Biennale (Value Meal exhibit curated by Laetitia Wolff and Aric Chen.) The exhibit traveled to the Center for Architecture, NYC in may-november 2005.
The installation included the Dorito Lifevest and the Dorito VideoClock.
2004 Brickwalk ~ design system for a systems integration company: corporate identity, stationery, website and collateral documents.
2004

M-A-D's spring equinox party ~ bandana (in blue, red and green)
2004 Brown-Forman ~ branding & packaging for BoxingRoo wine
00-04 IBM ~ software branding + design + illustration
2004

Étapes magazine ~ visual + text essays
One of a few projects created for Etapes: For issue 100 we visualized the interdependencies between the many aspects of life: media, economy, war, death, love, etc.
2004 Computers Freedom & Privacy ~ branding + design package of the 2004 conference: poster, catalog, signage, website and bags. M-A-D created the original CFP brand identity as well as design packages for the 1993, 1997, 2004 and 2005 conferences.
2004

Lotus Workplace ~ collateral and screensaver for an IBM initiative.

2003

Chronopolis ~ 10m x 10m interactive multimedia installation. Exhibited at Villette Numerique, Parc de La Villette, Paris, Sep’02 and Digital Crossover, Muffathalle, Munich, Oct’02 (w/Chris Salter) - more info at chronopolis.org
2003 IBM Grid Computing ~ branding system for the new IBM Grid Computing initiative.
2003 XY Watch ~ organizes hours, minutes and seconds on XY axis on a 24 hour cycle.
2002

Sauna 02 (The Lab gallery) ~ mailer/poster for an exhibit by the art group Sponge. We also conceived an outdoor signage installation as an extension to the exhibit.
2002 AIGA ~ poster for an event promoting the most crucial social and political issues of the moment
2002 TypeBox ~ line of symbols
00-02 Inxight ~ iconography + web design for a software company specializing in federated search and data visualization
2001 AIGA ~ posters + video + exhibit design + events
InfoCity was a multimedia presentation addressing the impact of communication technologies in the urban landscape.
2001 SMAC magazine ~ design of issue 2 focused on the correlations between architecture and robotics (co-designer: Jeremy Mende)
2001 Berklee College of Music ~ catalog cover illustration + interior illustrations
This anniversary catalog cover illustrates the power of music to touch people and transform societies.
M-A-D also created the imagery for the 1995 catalogue.
2001 SFMOMA ~ web commission Timelocator for “010101: art in technological times” exhibit. Website explores the convergence between digital design and art, and between web and urban representations. timelocator.projects.sfmoma.org/
92-01 Wired magazine ~ consultation + design + illustration of more than 50 spreads and visual essays
2000 LeVillage.com ~ branding + interface of an e-commerce website
1999

Wired magazine ~ proposed cover design for the January 2000 issue, which focused on innovation
99-00 Time ~ illustrations about current socio-phenomena
1999 EYE magazine ~ multiple page visual essay on “hyper-senses”: the human senses as they exist in a multimedia environments. We surrender our senses to the medium (unpublished).
1999 International Design Conference in Aspen ~ event package for the 49th conference, “Design.Digital_The Mouse, The House, The City”. How do we find our place in the digital world: enslaved or empowered?
1999 Mother Jones magazine ~ visual essays
1999 Vinocchio ~ bottle-top/candle-holder. Repurposes bottle and illuminates friendship.
1999 New York Times Magazine ~ hypothetical product design: Now that the human genome has been decoded and one day soon will be encoded on a computer chip, NY Times invited us to design a genetic sequence container. We developed a “genegg” that fits into the belly button, the original lifeline and center of our body.
1999 Thames & Hudson ~ design of Architecture Must Burn, a 144 page book with 27 text/visual essays on current issues of design and architecture (writer: Aaron Betsky)
97-99 SFMOMA ~ “new nature of media” part of research for SFMOMA and WiredDigital. Examines relationships between media, socioeconomic functions and information behaviors, between entrepreneurship and design processes and between urban and desktop narratives. Presented at 1999 International Design Conference in Aspen.
96-99 Lotus ~ software branding + illustration + print + web design
1998 Road House ~ conceived as a staging of all that opposes city and home, and parents and children. The road is at once connector and divider between people, places and ideas and between the personal basketball hoop and the bigger world.
1998 Absolut ~ This Absolut M-A-D ad was comissioned for the back cover of Wired magazine. As such it is an expression of “wired branding” since M-A-D was involved with the creation of the magzine's style. We used a combination of PMS inks, bold images and primal compositions to create the impression of an irreverent and overtly optimistic culture. In the case of this ad, it was a re-transfer of branding from Wired to M-A-D.
1998 AIGA ~ one in a series of posters created for an exhibit on the role of icons in society. “Iconcontrol” reminds us how brands can be rooted in the genetic make up of society.
1998 Webdreamer ~ short documentary about the dreams of web designers. Interviews are presented amidst two media references: Fritz Lang’s Metropolis and a major convention center. (Editor: Kevin Kunsaker)
1997 IconCity ~ animation loop commissioned by SFMOMA. Illustrates the kinetic aspect of modern cities as a result of the integration of graphic design into the urban landscape.
1997 Wired magazine ~ cover design for the Push issue (with John Plunkett, CD/Wired magazine) Erik also co-wrote the feature and designed a special 6-spread intro.
96-98 HotBot ~ search engine GUI + logo + brand strategy (97-98 redesigns created by Erik Adigard while DD of Wired Digital, CD: Barbara Kuhr)
96-98 LiveWired ~ conception and design of dynamically updated web channels (created by EA while DD of Wired Digital, CD: Barbara Kuhr)
see “lite” version
96-98 WiredDesktop ~ active desktop with news feed and Wired database. This research led to designing the WiredNews GUI and to the conception of the LiveWired Channels on Pointcast, Netcaster and other web channels. Work completed by Erik Adigard while design director at Wired Digital (CD: Barbara Kuhr).
1996 Planet ~ magazine concept created for AOL. This large format design is structured around independent sections, each dealing with a specific subject: people, places, things and ideas. The TOC is treated as a section as well.
96-98 WiredDigital ~ web product development + website design. Main projects: HotBot, WiredNews, LiveWired, WiredDigital design system. (Erik Adigard while DD of Wired Digital, CD: Barbara Kuhr)
94-98 Microsoft ~ illustration + design + advertising
1997 Daimler-Benz ~ scenario for “distributed transportation”: Public cars can be accessed with a credit card that manages transactions and retrieves public and private data via an onboard computer.
1997 Disney/ABC TV ~ branding for new children's network
1997 Ikonic Ringmaster ~ branding + print + web + product interface for Ringmaster, a software management tool for webmasters
1997 MADxs ~ M-A-D website M-A-D.com/1997
1997 0-Station ~ large scale multimedia installation using sensors and multiple projections. 0-station evokes notions of spirituality while referrencing urban surveillance and security.
1996 Macromedia ~ multimedia presentation
1996 Wired Stock Certificate ~ design created prior to Wired’s failed IPO (logo design & CD: John Plunket/Wired Ventures)
93-96 Autodesk ~ print + packaging + illustration
1995 Blad ~ magazine cover illustration + design for an issue featuring M-A-D. Our chosen theme was that of “design and mobility.”
1995 Medior ~ illustration
94-95 Q-Action (Stop Aids Project) ~ branding + promotional campaigns
1994 San Francisco Be-In 7 ~ poster for a new technology festival. We asked "who are the new monsters and new heroes?"
(We also created the poster for the 1993 Be-In)
1993 Vogue ~ magazine illustration on the future of fashion
1992 Post-Deluvian ~ 7 minute PSA created for City TV and AIGA. We asked teenage gang members from South Central LA to define “mass media”, “style” and “community”. Strong analogies to corporate culture and business strategies emerged from the interviews.