The IBM software Brand Mosaics are based on a visual language system that includes color fields, icons, patterns and photos. These elements allow for varying iconographic demands. The mosaic solution is efficient as a “branded syntax” since it allows for the use of an infinite variety of visual components without altering the overall design framework.

The Lotus Mosaic employs imagery with an emphasis
on people and collaborative scenes.

Keywords:
- collaboration
- communication
- learning
- knowledge
- innovation