The Montpellier region is working on a large campaign to reposition itself in the new structure of French regions.

With KFH, Montpellier, we have conceived a series of positioning strategies that were based on the policies and objectives dictated by the city.

The proposed "Positive Latitude", evokes the cosmopolitan nature of the region with its thriving youth culture, innovative hightech and visionary architecture.

The tradeshow booth combines maps, info graphics, and large LED and interactive multimedia displays.

The color palette refers to building modules, the near-by sea and the ever present sun.


brand mark
research imagery