MILIEUX

MILIEUX is a new dynamic interdisciplinary research institute at Concordia University created for innovators, thinkers and makers to explore the implications of “techno-culture” in the 21st century, as well as its short term impact on society and economy. M-A-D conceived a communication platform that reflects the synergy of the open studios, labs, and the flow of people, materials and ideas across diverse concerns of research and creation in art, culture, and technology.

The identity system and positioning include naming and tagline research along with visual vernacular, communication graphics, and signage/wayfinding.