BRAND ICONS, LOGOS & LOGOTYPES

The logo follows all functions.

If a good design system is the foundation for good branding and good business, then, a good logo is merely the handle of good branding. It is good branding when it turns heterogeneous parts into an integrated concept. And it is good business when it economically supports all aspects of corporate communications while remaining scalable and adaptable to future shifts.

Conceiving an efficient brand icon, logo, or logotype is a necessary means to achieve harmony between the core parts of corporate communications: identity, stationery, collateral, web, social media, etc. And it is a key element to reinforce design expressions as they appear in all communication programs.

This selection includes design systems ranging from brand icon, logo, or logotype, to naming to environments.

•2050kids —environmentalist advocacy
•2214.SPACE –art gallery
•22Steps –Simmons Institute installation
•99rises
•Bay School
•Berkeley Hillside Club Concert Series
•Blue Note Music –music store
•Cinque Mostre –exhibit
•Counterpolis –media immersive
•Curve –multimedia company
•Dualterm –Toronto Pearson Airport
•Actium –business consulting
•AirXY –Venice Architecture Biennale
•Architecture For Humanity
•Art Wide Open –Manetti Shrem Museum
•Aura –art database app
•Bizzen –business networking
•Catalysts! Engage –Lisbon Biennale
•Compaq -laptop
•D7TV –online video channel
•Garehime –charter school
•Harlan Ellison
•Hotbot –WiredDigital search engine
•IBM TVT –product icons / Lenovo
•Incumedia –online film community
•International Design Conference in Aspen
•Icurrent –on-demand news website
•Knowledge Management –IBM initiative
•Lotus –design system) / IBM
•Milieux –Concordia University research center
•Muchobene –social media app
•NextByDesign –public design initiative
•Owntown –social media app
•PartySync –social media app
•Peerpong –social media app
•Quantified Self –self tracking community
•Queer Action –healthcare advocacy group
•Livewired –push media) / Wired Ventures
•Localtop –professional services
•Petalumagic –placemaking event
•Reishi
•Sauna02 –exhibit
•Spontaneous Interventions –exhibit
•Spectacles for Humans –store
•SENSEFACTORY –environmental performance
•Swankvintage –online vintage couture
•Syncano –online collaborative platform
•The CORE Conference
•The Planetary Society
•Veebeam —wireless video player
•Visible Weather –architecture agency
•WLO –financial institution
•Xmodal –Concordia University research group