1996-98: The creation of the Wired brands was inspired by the original Wired, HotWired and Wired Digital logos.

Each of the logos had to function efficiently on computer desktops and convey a sense of intensity and immediacy commonly shared by all Wired brands.

The branding effort continued in the creation of icons, graphical interfaces and in the creation of content for a variety of products.

Credits: the Wired and Wired Digital logos were created by Plunkett & Kuhr